Reel Date Video Chat
PROJECT DETAILS
This was a project I participated in during eHarmony's Hackathon. The idea was to create a video messaging feature within the Guided Communication of the app. My team won Best Project, and the idea was set to be implemented into the product in the coming months.
THE PROBLEM
• Users feeling hesitant to meet someone before validating their real identity
• Lack of user engagement with the messaging platform
• A need for a "break the ice" feature before a real date
THE SOLUTION
Creating a step within eHarmony's existing Guided Communication that will allow users to engage in a video chat with pre-selected questions they can choose to answer and send to their matches.
THE BENEFITS
• Reel Date would act as an upsell within the app. Each time they send a video question or answer to a new match, it would cost 99 cents.
• Improved user engagement would lead to better communication, better dates, and more successful relationships.